forced diversity in advertising
And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. There was a poll released recently that found that nearly a third of the American population felt that they would have to take up arms against the government (ironically, I post this on July 4th). Hollywood is not making art at all anymoreits all social engineering propaganda. When I say normal, I dont mean this in a derogatory way but normal as in real life normal. This is not authentic. Youd be wrong, of course. Exactly! Where are the Hispanics? This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. Yes! They always do the slow seeping of an idea into the culture, and then, at some point, go warp-speed. Thats right we cant. What is going to happen to white children that are not being represented? https://en.wikipedia.org/wiki/Father and the buffoon, always a white guy, UNLESS the actors are ALL of color, then a buffoon would be allowed. Click the DOWNLOAD NOW button for the full report. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. Diverse thoughts are contagious, and they add significant value to the ideation process. Always point the finger at some one else and never accepting responsibility for their actions. I watch CNN and MSNBC using USTVGO on my computer/big screen TV setup. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. . Oh, thank you, Anonymous. We also have Greek Cypriot, Chinese, Pakistani and Indian folk who rarely get a mention in the ads. This is classic social engineering via Madison Ave. I do NOT watch any commercials anymore. Everything is about what I FEEL LIKE or I want.. White and not-skinny. The women in commercials, no matter what race, are a size 0 model and theyre never shown eating. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. Surprised? So insulting. It can create feelings of resentment among otherwise fair and good people such as yourself, which I assume is exactly the opposite of what these brands and advertisers are meaning to do. I laughed at the commercial showing a black upper middle class family cooking Smores in their backyard. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. Enough with their double standards crap. Illustration published on Tuesday, Nov. 8, 2021. Most blacks and whites dont think its okay. https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/. . It is self preservation! One of the best ways to portray diversity in your marketing is to use real customers and . etc.not racism, but facts that prove their babble crap are myths As I say, I do appreciate authenticity in my commercials, and I dont think Im alone. If many of us do, I wonder what their reaction would be. If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Ive noticed it, too a conspicuous number of women replacing traditional male leads in truck commercials, super-hero movies, etc. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. Thus, transforming it into whatever ad execs need to do the tick the box for corporate. Thanks for doing the legwork so we dont have to, Wypipo. What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. Overcasting Black folks is simply an effort to keep themselves employed. Thighlander, I think you and I have been reading similar things and doing similar research. Its fine to be neutral. Yes, equity is paramount and we marketers should all strive to achieve it. Civil discourse, along with shades of gray, subtly and moderation are in short supply and disappearing fast. I fear there will be a big blowback, not just because of this change in advertising, but because of all the current racial strife in this country. I bet Im not alone.and the funny thing is, I am not a straight White male. I was dropping something off at USPS Store the other day. This is a horrible world we live in. This just goes along with whites are bad, blacks are good and Hispanics and Asians are non existent. Man, this country is in the toilet now. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. Interesting, on his website there are no blacks working at his firm. About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. Staying silent is part of how we got here in the first place. It had a list of things an ANTI-RACIST can do to make amends to blacks. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. https://en.wikipedia.org/wiki/Uncle (no picture! I noticed the shift in black over-representation all the way back to the Obama years. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. Television is a tool used to brainwash people to believe that certain races of people are superior to others. Why is this? Patrick Ward, High Speed Experts. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. https://en.wikipedia.org/wiki/Child I completely agree with everything in the article. Ignore the diversity on tv, its a bunch of nonsense. Sometimes, its hard to tell. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! Its the far left wing radical idiots that want to appease people of color. Yep. And when it really comes down to brass tacks, the end of our currency lies at the heart of much of this as well. Predictably, no one commented. Of course they didnt. Its pretty funny because my husband and I were just talking about this the other day. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. Occasionally there is a tan or brown-skinned person thrown in there. Stop this daily unfair portrayal of white males. Youre not alone in that theory, Anonymous. Forced diversity in marketing is often obvious and occasionally offensive. A certain percentage of people see the propaganda for what it is, Charles. As a matter of fact, what that is is actually racist. Most every person shown now has black or brown skin. Infiltrated from within. Yep, that about describes our institutions today. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Large advertising companies? (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. Shame on me. This cheap advertising is called Video Ad Creative. Make An Ongoing Commitment To Diversity, While shopping with my 13-year-old, she told me that her friends will shun brands that rainbow wash their message during Pride Month. Spot on Dave as a former MarComm professional I feel as you do. I perfectly see Michelle FHs point she is correct, absolutely. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. Thank God there is a voice of reason on the net. When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. Now are the monoliths totally responsible for all of this? Yes, there were some race-based cultural differences and the injustice of segregation, but we were still much more visibly Americans, with a shared American culture. Some say they. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. She is going to lock him up for decades and then release him? EVERY commercial is mostly blacks. Now I cant tune out. And insulting not only to our cultures, but to our intelligence as well. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. Shame on you, advertising professionals. We see you. Yeah, the same idea applies here. I remember a commercial for some years back showing a husband so stupid, he couldnt even go to the grocery store without constantly calling his wife, even when the cashier asked paper or plastic. I dont remember the advertiser, only that that commercial totally pissed me off everytime I saw it. While interracial marriages are certainly more common now than they were in the past, I see very few black-white couples in the real world. So much for fairness and tolerance, yes? These advertisers are scumbags and people should boycott the products that theyre promoting!! I remember the globalist-bent ads for Benneton and when Levis and Coca-Cola began pandering directly to blacks. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. To a black person, diversity means adding black people. find one blue eyed blonde male on tv or movies anymore. Just dont use the dreaded C (Christmas) word though. I mute the commercials and think to myself this is all but nothing but clown commercials, fake and actually racist against whites. That might seem to make sense but do you know a lot of really poor Asian people in America? Actors have always been expendable to Hollywood and the ad industry so I dont think they care who they cast as long as they keep their jobs. A grain based breakfast most certainly ISNT healthy. For most of us, the reality we see in our daily lives looks nothing like the contrived bullshit we see on our TV screens, and while the endless assault has gotten very tiring, very fast, Im not sure that any amount of protest, boycotting, or letter-writing is going to change a thing. The reason blacks are overrepresented is because they are very vocal with their complaints. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. For some, it is a crutch. And many, many interesting theories on what is going on. The problem is look at the actual news. Hey, Robert, youre going to love this. Lets face it, were in a culture war and race is its beating heart. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. Just rather the observations of someone that knows more about marketing than most people. Congratulations for exposing what has been obvious to me but taboo to speak about if one is a white male. This is their method of dividing and conquering the lower classes of society as they see us. You may also not be able to link effectively with Facebook, Twitter, or other social networks and/or not be able to share content on social media. What does this say about women who arent blonde white models? Just like I resent, though I am a woman, that when a white man usually on psychiatric drugs goes nuts and shoots people, its white rage right along toxic masculinity and other clap trap. All they are doing is checking a box on the inclusivity inventory checklist. The Cranky Creative. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. I dont even watch the commercials anymore. Neutral is burying your head in the sand. The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. If so, great. (Thats got to be by far the most unrealistic thing Ive seen all day. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! Period. I am a gay man and I am sick of the LGBTQ with their crap too! But, as with most things, acceptance is growing as the real world begins to catch up. (Interestingly, I will add, research suggests that ethnic minority consumers actually prefer to see white people in ads when those ads do not include members of their own ethnic group. Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. When corporations like Google and Facebook have total control over the information and ideas that we are allowed to see and share, and the direction of the country is being altered by invisible forces with their own hidden agendas, then we as a country have big problems and wed better wake up. It truly boggles the mind. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. Can I interest you in a Jeremys razor? Im waiting to see when the Sound of Music turns black and Maria Von Trapp evokes a black rapper. Where are the 60% white people? And this blantant overrepresentation is not limited to TV commercials. . https://thecrankycreative.com/jeremys-razors-commercial-the-shot-heard-round-the-ad-world/. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. Because 75% of black women are on welfare with a bunch of kids and no father in the house. Toxic masculinity is out. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. Next time, bring an actual argument or shut it, please. All White men are portrayed as stupid, and now all smart funny characters are all POC. More than ever, be lions, not sheep!!
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