real estate sphere of influence letter sample

They better like it, or youre going to get blocked! You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! We are going back to the basics. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Part of that, Im sure, is the isolation that many are experiencing. The writer recommended saying "I'm an agent now and I need your help.". If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Congrats. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. In real estate, being active and engaged as a friend is being active and engaged as a business owner. We have all been there. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! It strikes up a conversation and they start chatting with you. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . You may get another referral in the future, growing your sphere of influence. Pro Tip for Twitter: Always post local content with relevant local hashtags. Good news! Its really simple. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! In general, keeping in touch is a great way to show appreciation. You didnt think we were going to let you off the hook, did you? If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. Own it! When you send an email out, you can watch your results roll in. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. You type in their home search criteria and then enter their contact info. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. They already know you. And that's an uncomfortable idea for many of us. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. I think either way would be fine - whatever feels right to you. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. Sample Real Estate Introduction Letter To Friends! Check out our tips for advertising on LinkedIn! If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Thx for sharing. You can give them some references. That's a wonderful example. I'm all for sending my SOI a heartfelt card but bragging on myself is not my cup of tea. Thats the only way you will be able to contact your SOI members 100 times a year. Now, your phone call list is much more manageable. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! As a result, its upset a lot of our existing lead sources as well. You can send this to your SOI, or your geographic farm. Let us help you. 240-408-4002 contact@homeactions.net document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. And who doesnt love a bottle of wine or box of chocolates? This is how you start to learn what type of content is engaging, and which subject lines get the most responses. However, Id love to hear what you think about it first. What We'll Cover Housing Market Statistics 1. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. If they are not receiving them, they are not actually in your sphere of influence. Make sure you do not fall into this trap. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. After youve sent a few value-packed emails, drop in and ask for that referral. I didnt know if theyd know who I was. Come up with a meaningful message, and hit your database with a postcard mailer. Theyre probably going to answer the phone. One of those things is the YAY-ME letter. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Either way staying top of mind with your list is important. Do your prospects know? Things are uncertain right now, and in many ways we have been forcibly disconnected. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Most marketing agents do fails because they don't under. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! In real estate, you have to develop a strong relationship with the buyer or seller. The name of the game is Listing E-Alerts. Its good to get a phone call from someone who is just calling to check in. And they are provided free through your Multiple Listing Service (MLS). And yes, for years they have been. Unlike Twitter, Pinterest will keep driving traffic to your website. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Your way of handling the award was so tasteful. People in your sphere include your friends, family, former clients, and their second-order contacts. This is how you reconnect with your sphere of influence database. (One of my recent clients almost got badly burned by an inflated zestimate!). And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Why am I sharing this wonderful news with you? Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. I mailed them a postcard because I was afraid to pick up the phone and call them. Recent clients and professional connections are always a great place to start.. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Try to do this for each and every person on your list. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Offer something of value. Another excellent post. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Great blog and example. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. It posts your ad and provides a messenger link for the recipients so they can message you directly. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. When it comes down to it, an SOI is just a group of people you know personally. Required fields are marked *. This is the foundation of reviving your database and re-engaging your people. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. There are disadvantages to this traditional use of Listing E-Alerts. He is CEO of Agent Dominator. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. You make an impression and brand yourself into their head. Now you take your scrubbed list upload them to an email marketing program. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. 5 ways real estate agents can build their sphere of influence with social media | Paradym A real estate agent's sphere of influence is one of their most important assets. The more personal attention you give, the more theyll like and remember you. I've written about this concept once or twice or a dozen times - see the list below for related blogs. And this one from the Graham Seeby Group is an excellent example. Check out our full list of Twitter dos and donts for real estate! You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. As a real estate professional, you have a lot of connections and vendors you know and trust. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. Beautiful. Save my name, email, and website in this browser for the next time I comment. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. are great for staying top-of-mind. Great post. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. (And, Ill give you the real estate email templates, too.). and they're yours for free. And even if your client needs nothing from you at least you checked in. Let them know that this is good news for them as well as for you. Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. or other gift. Theres short-term business and there is this big long-term business potential. You now have a friend in real estate. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. This helps you get rid of any old contact information that is either incorrect or no longer in use. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. I just can't do YAY ME! And when he does, it feels like a natural segue, not an awkward script. So thank you, thank you, THANK YOU!!! Excellent letter, of course, Marte! At that point, you use your Realtor sphere of influence scripts. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. (Its just around the corner from you actually in Spring Brook Hills.). Dont hesitate to put this to work for you. that are written by the members of this community. Follow up with them after the event. Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. How low interest rates are and what a great time to buy it is? Therefore, you should try to attend networking events, even if they are virtual. Didja' See Me on the News (or in the paper)? That's a good letter! But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. And conversations with the people we know can lead to all sorts of wonderful things. Its a simple shame on me script. Now that is a good introductory letter, Marte. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. If you havent been staying in touch with your SOI like you know you should, youre not alone. Very nice. Then, you may want to share information you learn in these business journals with your potential client. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Hi Jennifer, Interesting concept and comment thread. And then you reached out via Facebook. Before I started using email marketing, my business was struggling. For most people, their home is their most valuable asset, and its also their biggest liability. In real estate, or any business for that matter, you cant deny the power of the referral. Great way to phrase the letter - saying thanks to the client is always a must! A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. If you throw a great party, you definitely want to put this to work for you. on ActiveRain. How to Nurture Your SOI (+ Free Templates! Today Im going to tell you, no. It could even be that they are having some work done on their house and need some recommendations. After all, theres only so much time in the day. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. It is important for you to stay connected with your real estate clients. For many, leads are drying up a bit, so you may be feeling a little stuck. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! One type of ad that has been shown to be very effective is a messenger ad. They build their spheres of influence through charity and service rather than passing out business cards.. You may be wondering if you should be spending money on buying new leads. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. When you do go to a networking event, you may think the goal is to collect as many cards as possible. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. That is how you can really add someone to your sphere of influence. Hey would you do me a favor, Aaron? There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. With this simple strategy, and no more than 279 contacts, the listings started flowing in. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". A form letter! If you would like to submit a question just visit. You may also want to include a gift card to the local coffee shop or other gift. For those of us who have a hard time tooting our own horn, this is a tough one. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. You can do this by adding value coming from contribution and giving them something they want. I like this example Jennifer. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. You may be hesitant to call them because you havent called them in so long. Put yourself in your contacts shoes. There are a lot of questions that we have the ability to address for our clients. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Take a breath. 3. Thats the last time Im going to use that real estate agent.. And you never know where your next lead will come from. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. You dont have to be a suited-and-booted business exec to have a great network. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. It is such a surprise when someone takes the time to send a note that is personal. You made your calls and used your Realtor sphere of influence scripts. Were going to give you everything you need to work your SOI like a pro. Please let me know if I can help you with anything in the future. Youll see every single time they just as appreciative as everybody else you reach out to. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Real estate letters to clients samples help with R. You can collect those business cards virtually if you want them. And whenever possible, ALWAYS post an image. You can do this by adding value coming from contribution and giving them something they want. Instead of scrolling past updates from your sphere, take a second to like or comment. Yours was the best ! and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Here's a letter recently sent out by one of my faithful readers. Smart real estate agents know that there is a lot of money to be made in giving away something for free. Whether you use the MLS or your agent website through your CRM, it can be completely free. It's helpful to the recipient and offers them something of value, INFORMATION. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. emails to my SOI.. just can't do it. Why not get deep once in a while? What are the biggest (non-monetary) challenges and rewards? You say, hey, shame on me, because I should have reached out to you sooner. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. It is also important for you to diversify your outlets. its also more effective. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert.

Are House Geckos Dangerous, Practice Bucking Barrels For Sale, Articles R