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Data should be the lifeblood of your marketing department. Our personal journey into influencer marketing When we started our blog in 2015, we did not initially … Influencer marketing is one of the most rapidly growing fields in marketing for good reason: 90% of buyers trust peer-based recommendations. Be sure to ask: • How do you decide influencer fees? Companies that follow data-driven practices are 6X  more profitable, which means more money in your pocket. What kind of team is dedicated to my business? Below is the ultimate list of questions to ask your potential influencer marketing partner to make the process less daunting and your programs more successful. Influencer marketing sits at the intersection of a lot of marketing disciplines – social media marketing, PR, content marketing, and performance marketing, to name a few. We've compiled our best resources. Working with a micro-influencer can cost you around $500 for an Instagram post, so knowing that you’re paying for a potentially successful marketing campaign that meets your goals is essential.. How can you ensure success when working with a micro-influencer? This sponsored article shares five questions influencers should ask when developing working relationships with brands. In order to do this effectively, ask these questions: • How do you determine a program’s KPIs? How will you surface these influencers? You’ve got to have a trustworthy relationship with that influencer, which takes a lot of time (that you probably don’t have). You don’t want to accidentally join a tech influencer platform when you’re a beauty brand. A good platform should be fairly intuitive; if you need 5 hours of training to learn the software, it might not be for you. You can use influencer marketing platforms like Fourstarzz Media to search for the right influencers. • Do you have humans involved in the vetting process? Others use technology to scrape social channels, providing you with an unvetted list of anyone who has a social media account. There are a lot of moving parts to manage in an influencer program, including: • Indexing and identifying the right influencers, • Crafting the influencer creative and instructions with brand guidelines, • Negotiating payment terms for influencers, • Tracking the performance of your program’s influencers, • Checking influencer posts for quality assurance. As social media occupies an increasingly large share of our lives, understanding how to harness the power of some of the most influential voices on social gives your brand a new and compelling way to reach people in ways that matter to … Is the blog/blogger relevant to my brand? Influencers create content based on their own brand and generally stick to … Does the platform offer an escrow system for payments? But neither of these options serves your business. How will you build relationships with these influencers? All Rights Reserved, This is a BETA experience. 7. How much will it cost to make the sale? Brand case studies. With hundreds of companies, platforms and agencies claiming to specialize in influencer marketing, it’s nearly impossible to compare offerings. 9. 6 Questions To Ask Yourself To Pick The Right Influencer Marketing Platform. Maybe you want more efficiency and scale for your brand than what you’re able to do in-house. What are your criteria? Any good strategy should start with an end goal. To see if an influencer marketing software fits with your budget, have a number in mind first. Past performance is a poor indicator of future performance (e.g., sponsored posts featuring puppies will perform differently from sponsored posts about plumbing). Identify how much of the program management (and influencer wrangling) you’re willing to take on. You will need to be able to answer questions such as “where are your audience from”, “what is your audience most interested in”, “what age range is your audience”, etc. If you are considering the option of working with an influencer marketing agency, then they will (should) ask these questions for you. Here we answer three common questions that we’re asked about influencer marketing. The relationships between influencer and platform: Many influencer marketing platforms are a glorified Yellowpages, meaning they don’t actually know the influencers on their platform. Marketing 6 Questions to Ask Influencers Before You Hire Them Don't even think about entrusting your brand to a social media celebrity until you've asked these important questions. Be sure to ask: 9. Influencer agencies: Your second option is hiring an agency. How does the platform price each influencer? Some agencies offer nanoinfluencers who provide results at scale but with little-to-no quality assurance. Influencer marketing software will put you in touch with influencers. Trust our curated network of big-name and micro-influencers to boost your brand. Consider this: 68% of influencers prefer to work directly with brands instead of going through agencies.

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